15 thoughts on “See it, Love it”

  1. Mere exposure effect is developing a liking merely on the basis of familiarity. This happens even at the subliminal level.
    This has been proved through an experiment where students were asked to rate five different lecturers. These lecturers just visited the classroom throughout a course at variable rates but didnot take any class or interact. Some visited only one time, some 3 times, some 13times etc.., There was no other interaction. It was seen students voted high for the lecturer who visited the maximum number of times.
    1. To influence consumers through advertisements : advertisers use various techniques such as use of familiar faces such as famous cricketors, cine persons in advertising. Also, using the brand logo in movie tickets, flashing ads of brand logos in mobile apps etc
    2. To influence voters : Statistics proves higher candidate exposure strengthens voting towards that candidate despite policies.

  2. Mere exposure effect explains why sometimes a certain song or music is stuck to our mind and we often catch ourselves humming to it. It’s because familiar things appeal to individuals more than unfamiliar things. When an individual is exposed to an object more than once, he is familiarised with the object and when tested they prefer the certain object over others even though there was no interaction with the object. This effect could be subliminal, i.e., beyond the realm of active cognition. The individual may not actively attend to the object.
    Various research has been conducted to test this effect. In one of the study 4 women were asked to attend a college lecture.One never attended the class, others attended varied number of classes. They never interacted with other students of the class. After some time the students were shown the pictures of these women and asked to rate them on different scales. The woman who attended the most number of classes amongst the 4 was rated positively.
    Applications of Mere exposure effect
    1. Advertisement: Effective advertising can be done where people are consciously as well as subliminally familiarised by an advertisement placed in the path of their daily life. For eg: Billboards beside a heavy traffic road or while listening to radio a small advertisement in between two songs
    2. Memorising: Often students are advised that in order to memorise a certain topic or fact they should write it down on a paper and paste it on the wall next to their bed or stick it at a place where they could look at it frequently. This is a technique to familiarise the individual regarding the topic and thereby applying mere exposure effect.

    1. Elaborate discussion..! But keep it exact. “Keeping other things constant, mere exposure creates liking “-only this aspect should be explained.

  3. People working in organizations develop liking for their colleagues. Being in the same workplace, they come in contact frequently (frequent exposure) , thus familiarity is developed and people develop positive affect towards each other. This phenomenon is known as mere exposure effect (also called familiarity principle).

    Several research studies have provided sufficient evidence in favour of the effect.
    Robert Zajonc through his many experiments (chicken eggs, Chinese characters) demonstrated the effect, and also suggested that in the development of positive feelings towards a stimulus due to repeated exposure, there may not be any role of conscious thinking.

    As regard the applications of mere-exposure effect, it finds wide application in advertising industry where repeated exposure to ads of a brand product develops in consumer a positive attitude towards it and its sale increases.

    Also in understanding the investment behaviour of people, mere-exposure effect finds its use. For e.g. it explains why people prefer investing in domestic instruments (more familiarity) over international ones where the returns are similar or sometimes more.
    So in all the areas where human decision making process of choosing among several alternatives is involved, the influence of mere-exposure effect in their decisions is considered.

  4. The mere-exposure effect is a phenomenon by which people tend to develop a preference for things merely because they are familiar with them. It is also known as the familiarity principle.
    .Eg:- People go for brand products more than using the same item in other generic packages.
    In biological terms when you see something or here and recognize it activates parietal and occipital lobe releasing oxytocin to make feel good and amygdala which in turn for unfamiliar things.
    There are various research studies on it.One studies related to the stocks market reveal that people tend to prefer more towards the names they are familiar with rather then other ones.
    Mere exposure effect can be used in various application :-
    1.In advertisement – In advertisement there is use of famous personalities,programs to convey the message subliminally or at conscious level.Eg:mutual funds are subject to market risk please read the document carefully.
    2.Desensitization – This principle can be used in diminishing emotional responsiveness to a negative, aversive or positive stimulus after repeated exposure to it. Eg:Phobias can be removed by using mere exposure principle
    Hence,The mere exposure effect can lead to more positive attitudes toward a neutral object with a limitation that if we already have negative feelings toward the object, it can backfire.

    1. Almost appropriate… Your point that….. if we already have negative feelings toward the object, it can backfire…. is notable

  5. Mere exposure effect is a psychological phenomena of persuasion and influence. It is also known as exposure or familiarity effect. This phenomena states that we are more likely to develop liking for a person or object if we are familiar to it.

    In an experiment one,it was observed that two people in a laboratory who were completely strangers to each other engaged in a conversation hardly for ten minutes, were more likely to return a favor to other eg A asking B in the lab to proof read its essay.
    In second experiment where A was working alone in the laboratory was less likely to return a favor to B, if B enters a room suddenly.
    In the third experiment, if A and B were together in a laboratory, working independently without engaging in a conversation, were likely to return favor to each other same as in experiment one.
    The experiments proves our likelihood of developing preference for people or object which are familiar.

    Application of mere exposure effect:

    1. Radio & T.V ads: Advertisements are played again and again for a particular product. Slowly it starts to form an impression.
    2. Decision making: A person going to restaurant, viewing the menu gets confused by looking at the name of dishes. It will prefer to order only that dishes with whom it is familiar.
    3. Voting pattern: Leader who appear more among masses are likely to get more votes.
    4. Develop social network: People who have some common interest or hobbies are likely to form bonding.

  6. As the name suggests itself mere exposure effect is the preference we give to a particular stimulus over other stimuli, on the basis of mere exposure or familiarity in comparison to other available novel stimuli. The more we get exposed to a stimuli the more we tend to like it. It takes place at the subliminal level.

    For eg, we prefer to talk to that person among strangers whom we have just seen before, we prefer to select that brand about which we have just seen the logo, among novel brands.

    Robert Zagong in his study demonstrated that how simply exposing the subjects can make them rate the stimulus positively, which he explained by the fertile egg and Chinese character experiments.


    One of the most practical applications of mere exposure effect can be seen in the advertisement industry, where companies place there ads in such a way that even by chance you come to see or hear about their brands, thus will give an preference over brands.

    Other applications of it could be in the awareness campaigns where messages of awareness are displayed ubiquitously to change the preference of the targeted group. For example traders invest in familiar companies in comparison to novel ones.

  7. Mere exposure effect refers to a change in attitude by merely being familiar with the object. Also called the illusion of truth effect, it is linked with subliminal perception wherein a mere repetition of the object is capable of shaping attitude, unlike how we otherwise evaluate those objects (logically, etc).

    Applications of this effect can be in:

    1. Developing a liking more easily towards a person in my neighborhood or office because I have repeated exposure to that person. For people outside this circle, my general rules for evaluation will apply. The company Facebook was built over this idea. People were attracted to the website because it displayed objects and people they were familiar with. This laid the seeds for now what we call as social media.

    2. Politicians make use of this effect and make their presence ubiquitous in the form of rallies, talk shows, banners, etc. This has an effect on people when they vote despite their views on issues differing from the candidates’.

  8. According to Mere exposure effect, given by Zajonc, repeated exposure to any mildly negative, neutral or positive stimulus results in an increasingly positive evaluation of that stimulus. We show mild discomfort or don’t respond at all to an entirely new unfamiliar event but repeated exposure establishes familiarity and elicits positive response. For ex. research by Brook and Lewis showed that Evenants tend to smile at photos of familiar face but not at those of strangers.
    There are other features also associated with this concept.
    – Not all individuals are equally responsive to exposure effect and individual differences are present. For ex. Hansen and Bartsch suggested that people who strongly need structure would be most susceptible to the repeated exposure effect.
    -Also exposure effect is greater when stimuli is subliminaly presented as studied by Bornstein.
    -Zajonc observed that positive affect generated by exposure to a specific set of stimuli generalizes to other stimuli in an experiment on Chinese undergraduates.
    -Proximity to the stimuli during repeated exposure in natural settings increases the likelihood of positive affect. For this reason, exposure effect is also known as proximity effect.
    – there are exceptions to this concept, most important given by Swap is that if ones initial reaction to a person or to anything else is extremely negative , repeated exposure might lead to dislike.

    This concept is applied in real life too. For ex.
    1. Exposure effect is a necessary precondition of a vast variety of experimental manipulations.for ex. To change attitude by means of persuasive communication the attitude object is mentioned repeatedly. Here we can make attitude towards something more or less favourable. Like , government repeatedly present tv ads, campaigns related to sanitation to develop positive attitude regarding sanitation and health among public.
    2. Another dynamic use of this effect is made by architects by designing interiors of office in such ways that lead to increased communication and friendliness among employees due to repeated exposure to each other.

    Mere exposure effect has wide applications and richly contributed to study of interpersonal relationships in social psychology.

  9. Mere exposure effect is the effect in which people feel more familiar towards particular thing which they have seen before but not necessarily they remember they have done so.
    It helps in changing people’s attitude towards that thing.

    Moons,mackieand garcia marques also refers to this term as the illusion of truth.

    TWO practical applications of mere exposure effect are as follows:
    Research shows that patients suffering with Alzheimer who dont remember anything have shown response in developing attitude because of mere eposure effect.

    One of the most obvious application of mere effect is im advertising field.
    A research have been conducted on college aged students whom were asked to read the article on computer where banner ads flashed on the top of the screen.Results shows that group of students who were shown ad more frequently and repeatedly rated the ad more than those who were shown less frequently.
    We can see that in this case mere exposure effect affect the rating of ad.

    So overall we can say that mere eposure effect is the effect which can create sense of familiarness in person if they feel that they know this thing before .

    1. You were not supposed to emphasize subliminal aspect of the impact… It is the mere exposure ( nothing more) that makes you like something. This should be explained..

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