Memory Posted on July 25, 2019 by Arun Kumar Psychology Q. What is Pollyanna Principle? Discuss the effects of mood on encoding and retrieval processes. 15 marks Arun Kumar M.Sc.(Psy), UGC( NET), R&T Exp: 20+ Yrs, Founder -Beautiful Mind , Delhi Next Memory Previous Memory You may also like... Indian Economy Protected: Development Military Psychology 1 Response Comments1 Pingbacks0 ANUJ KUMAR MISHRA says: July 30, 2019 at 12:50 pm Pollyanna principle suggest that human cognitive system has a preference towards more positive and pleasurable events or items than relatively negative one. It’s also called positivity bias as it involves selective recall of positive value items over the negative value or offensive items in an item recall test especially in delayed recall condition as some studies have shown. Effect of mood:- As the principle of encoding specificity proposes that we encode both information and related context( which includes both environment and emotional state) our retrieval for that information is likely to be facilitated if the mood or emotional state during recall matches to that of while encoding. For example, in a study which had subjects remembering some words while a sad song was being played. During recall, better retrieval was observed when subjects were apparently sad than when they were normal or happy. It shows that mood seems to serve as another retrieval cue for facilitating recall. However, studies have also shown that it is subject to other factors like depth of processing and nature of encoding. For example, flashbulb memories have shown similar recall irrespective of current mood. Reply Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed.